Entrepreneur, creative
& Head of Digital
at Haldelain GmbH.
Yann Piccand—
Profile – Yann Piccand
Yann Piccand is an entrepreneur, co‑owner and Head of Digital at Haldelain GmbH in Bern, Switzerland. With his agency and a growing team he makes SMEs and large companies work digitally – with websites, campaigns and content that bring in leads, build trust and fill positions.
Today
He leads the digital division and is growing the agency together with Janis Chatelain and Rojith Ragavan – from four full-time positions today to ten by the end of 2027. He stays close to the work: strategy, design and Webflow development with GSAP are still his own craft.
Sparring partner
Tech-savvy and in love with digital work – and increasingly a marketing sparring partner to management and teams: where does the company stand, which channels pay off, and what does the digital presence need to deliver?
Career
Today co‑owner and Head of Digital at the agency Haldelain. Before that self-employed with his own sole proprietorship – and before that his apprenticeship as a Mediamatiker EFZ.
- Apr 2026 – presentBern, Switzerland
Co‑owner & Head of Digital
Haldelain · Full-time
- Jun 2024 – Apr 2026Bern · Remote
Managing Director
PIMEDIA · Full-time
- Jan 2025 – May 2025Thun, Switzerland
Basic military training (Pz Gren Gef)
Swiss Armed Forces · Full-time
- Aug 2022 – Aug 2024Bern, Switzerland
Mediamatiker EFZ, 3rd and 4th year
Federal Office for Customs and Border Security FOCBS · Apprenticeship
- Aug 2020 – Jul 2022Bern, Switzerland
Mediamatiker EFZ, 1st and 2nd year
BiCT AG · Apprenticeship
Latest work
A selection from the work with Haldelain – websites, campaigns and content, created together with SMEs and large companies.
- Neutrality initiativeNational campaign filmConcept, shoot, VFXComing soon
- AlpiqVideo productionVideo production & employer brandingComing soon
- Heitere OpenairSocial media & live productionSocial media & video productionComing soon
- Haldelain GmbHhaldelain.ch relaunchConcept, web design, Webflow, motion
- Blue Panda GmbHFor decision-makers at institutional level.Web design, development
- Swiss Life Select · MoneyBärnFinancial advice that speaks Bernese.Web design, development
- Swiss Life Select · MoneyBärnA social media brand for a financial institution.Social media, content, recruiting
- Berner ExpressClean on the floor, strong online.Web design, development
- Graziella ContrattoA digital presence with artistic ambition.Web design, development
- BEKBSaving, but as a game.Youth campaign · video, motion, social
- Clever Fit × Alisha LehmannTwo hours, two reels.Video production, brand face
- Swiss Post170,000 parcels, a piece of home.Video, social media
- BEKBThe stories were there, just in the wrong place.Employer branding, video
Questions?Here are the answers.
Who is Yann Piccand?
Yann Piccand is a Swiss entrepreneur from the Bern region. As co-owner and Head of Digital at Haldelain GmbH he is building an agency that creates digital impact together with SMEs and large companies – with websites, campaigns, video and social media.
Is Yann Piccand a freelance web designer?
No. Yann Piccand is an entrepreneur and co-owner of an agency. Projects run through Haldelain GmbH and a team covering strategy, video, design and web development. He stays close to every project, but never alone: clients get the reliability of a company, not the capacity of one person.
What does Yann Piccand do at Haldelain GmbH?
He leads the digital division and is part of the company’s management: the digital offering, quality and growth, the development of the agency and building the team together with Janis Chatelain and Rojith Ragavan.
What do companies gain from working with him?
Websites and campaigns that move things measurably: qualified leads, more trust in the brand and applications from the right talent. Strategy, production and technology come from one hand – no handovers between agencies, no friction.
Which companies does Yann Piccand work with?
With Haldelain he works with SMEs and large companies across Switzerland, including Berner Kantonalbank BEKB, Swiss Life Select, Swiss Post, Clever Fit, Blue Panda and Berner Express.
Does Yann Piccand also advise on marketing?
Yes. Beyond execution he is increasingly a marketing sparring partner to management and marketing teams: positioning, channel choice, the website as a sales and recruiting tool, and which measures actually pay into the goals.
Is Yann Piccand a Webflow expert?
Yes. Yann Piccand builds websites entirely in Webflow – including CMS architecture, custom code and animation with GSAP (ScrollTrigger, SplitText) and Lenis smooth scroll, plus performance optimisation and the technical groundwork for SEO and GEO, meaning visibility in Google and AI search such as ChatGPT or Perplexity.
What is behind the haldelain.ch relaunch?
Yann Piccand conceived, designed and developed the agency’s new website in Webflow. At its core is a deep, filterable CMS: cases are linked to clients, services and industries through multi-reference fields and can be filtered live in the portfolio. On top: GSAP animation, page transitions, Lenis smooth scroll and HLS video streaming via Bunny CDN.
How does Yann Piccand work?
Close to the work. He is not just in the pitch but in the project – from the first conversation with management to launch. As a tech-savvy entrepreneur he loves digital work and deliberately keeps strategy, design and code together.
How big is Haldelain GmbH?
Haldelain GmbH was founded in 2022 and currently has four full-time positions. The agency keeps growing: the goal is ten full-time positions in total by the end of 2027.
What is Yann Piccand’s background?
He is a trained Mediamatiker EFZ, a Swiss vocational qualification in media, design and IT, completed at BiCT AG and the Federal Office for Customs and Border Security in Bern.
How can I contact Yann Piccand?
By email at yann.piccand@haldelain.ch or via LinkedIn. For agency projects, haldelain.ch is the right place to start.
Contact
Project, inquiry or just a conversation – email is fastest.